Engage, Extend, and Succeed: IBM Impact Day 2 General Session

It was a fun filled day two at IBM Impact 2012 general session here in Las Vegas. The show began at 8:30am Pacific time, the host of the show was Katie Linendoll who is an Emmy award winning tech expert, Tech show host at Spike TV and a regular CNN guest commentator.

She began the show with a brief documentary and later introduced Mr. Johan Gerber Senior Business Leader of Fraud Management Solutions for MasterCard Worldwide. Johan told the audience about his company and said that MasterCard does not actually issue the cards but they are a technology company providing network link to consumers, businesses and card issuers. They provided powerful endorsement to IBM saying that they have implemented IBM Decision Management and message handling platform within their network for fraud detection.  

Gerber left the stage with an innovative video about the future of shopping.

The second speaker of the session was Steve Mills who focused on transaction processing and said that IBM has a long history in managing transactions, helping corporation worldwide manage structure and execution of transactions in complex environments. He also provided the examples of Marriott Hotel, China Mobile and Sprint who are using IBM platform for faster delivery.

Steve also introduced the audience to IBM Websphere Transaction Cluster Facility v1.1 with scalable transaction processing capabilities built keeping in view the criticalities of millions of transactions that occurs every day. Steve also called this server facility as nothing else like it in the world today.

Steve said that IBM continues to invest in its transaction processing capabilities so companies can take gains of modularity and agility of SOA. He also sees a meticulous focus on integrating mobile, big data and in-line analytics to the cloud deployment and social media. In the end of his speech he announced Ace Award Program winners and thanked customers, business partners and the audience for their business.

Katie Linendoll introduced the next story, The Ottawa Hospital where they have implemented mobility with iPad devices and unifying processes in health care through a single console providing doctors with all the patient history for better patient management.

The next speaker was Phil Gilbert, the VP of BPM and Decision Management at IBM who presented the demonstration IBM Decision Center and Business Process Manager Version 8 showing the new collaborative, social, redesigned decision management interface. He said that BPM mobile application is also available on iTunes store.

BodyMedia came up next to talk about their new body sensing device and the associated decision management system. The solution involves an arm band with four embedded sensors reading 5000 data points per minute.

Bob Suter of IBM came next to introduce IBM Mobile Foundation suite. He discussed that mobile buzz is everywhere and that people are incorporating mobile into their business for secure transactions, manageability and security. He said that services are available to help companies get started in 60 days.
Lastly VP IBM Global Bridget Van Kralingen, one of 50 most powerful women in business talked about IBM social business and concluded the session.

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Author Bio
Zeeshan Valliani joins Royal Cyber Inc as a leading consultant in marketing. He has vast experience with IBM WebSphere Application Server, WebSphere Commerce, Java, XML, JavaScript and HTML. Prior to joining Royal Cyber, Zeeshan was a senior consultant for Reliable Accounting Solutions, where he led corporate business development and new client systems. He managed a diverse project portfolio, including market analysis studies, technical writing, product feasibility profiles, and customer satisfaction measurement. Zeeshan is currently pursuing his MBA degree from Institute of Business Management and holds a Master of Arts in Economics degree. He is fluent in several Asian-Indian languages and is an active member of IBM DeveloperWorks. 

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